Sample numbers. The layout is final, but the figures are placeholders written in the shape of the After-Market Report — not yet loaded from the Sep 5 AMR. Drop that report into the Tool Builder chat and this page is republished with the real week.
ALast market
B:1Saturday sales · season to date
register (POS) + named web orders picked up at the booth
B:2Last market by half hour
B:3Basket sizes
B:5Running total
By
This Saturday
Last Saturday
Dry average
vs last
C:1Category mix
website collections
C:2Customers · who's new, who's back
C:3Buy this, buy that
If they buy
Also in the basket
How often
Base rate
Lift
Baskets together
Cross-shop by collection
What rides along with the top sellers
Product
Baskets
Alone
Avg basket
Most often with
B:4Customers · week by week
Saturday
Customers
New
Returning
Returning %
New $
Returning $
Basket · new
Basket · returning
How often they come
Visits this season
Customers
Share
Card revenue
Share
Per visit
Per customer
Do first-timers come back?
Cohort
First-timers
Back within 2 wks
Within 4 wks
Within 8 wks
Ever
Seen in last 3 markets
Revenue per customer
C:4Key customers
Who
Saturdays
First – last
Season $
Per visit
Usual time
Buys
This week
Regulars slipping — three or more visits, not seen in three markets
Who
Saturdays
First – last
Season $
Per visit
Usual time
Buys
This week
DSell-out clock: pull sheet accuracy analysis
Ran out
Time
Pull sheet · qty to pull
Safety stock
Sold
Count after
True demand
±
Next Saturday
D:1If it's gone, sell them this — the swap sheet
If it's gone
Sell them
The pitch
Second choice
On the sheet
EBeef coming home · drop-offs
Integrity Meats, Churubusco
Solterra retail drop (Mon, before 7 AM)Retail home (~14 days)Copper Forge drop (Thu)Copper Forge pickup (Tue, +12 days)